Creating an Optimal Promotional Strategy for your business
July 17, 2017
At some time or another, most businesses find themselves developing various types of promotions to stimulate sales. Promotions are rarely "one-off" occurrences rather they are a part of an overall company promotional strategy. Article by Debra Wood Perosio, Dyson School of Applied Economics and Management, Cornell University.
SmartMarketing Jun 2017 (pdf; 72KB)
Upcoming Events
Western NY Value-Added Dairy Discussion Group: Shtayburne Farm Creamery
May 16, 2024
Rock Stream, NY
Registration for this discussion group is required and limited.
Cornell Cow Convos Podcast- Episode 9 Release
May 23, 2024
Cornell Cow Convos-Episode 9
Parasite Management of Sheep & Goats
June 15, 2024 : Parasite Management of Sheep & Goats
Albion, NY
Learn about internal parasites of sheep and goats. Participation in the day will earn FAMACHA© certification.
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